IsAlbi
Currently working with IsAlbi, Australia and New Zealand’s leading wholesaler in Home, Kitchen and Gifting, steering the Copywriting ship across their impressive umbrella of brands by defining Tone of Voice and infusing this in their copy from all key touchpoints across digital, print and packaging.
I’ve worked copy magic across several rebrands, spun up descriptions for fairy floss machines, dreamt up a Naarm cafe-worthy tagline for a coffee and tea brand, written editorial copy for B2B catalogues, and put my knowledge of Australian flora to the test by writing every SKU, EDM and blog for IsAlbi’s D2C faux flower website Rogue.
Selected Projects
SVNA
SVNA underwent a makeover this year - in product, photography and tone. I was lucky enough to write the copy for the brand new D2C site, infusing a creative, assured yet personable tone throughout.
SS26 Collection
It’s pretty cool to say I’ve written catalogue copy as a Gen Z’er… never mind three. These B2B catalogues forecast trends for the year ahead and allow clients to physically shop the IsAlbi collections.
I wrote trend summaries for each category, across Home & Lifestyle, Kitchen & Table and Rogue (Faux Flowers).
I also wrote the CEO foreword, as well as all staff ‘Trend Focus’ segments.
Leaf & Bean
As part of Leaf & Bean’s rebrand, I wrote a tagline that embodies the brand to sit upon the packaging and digital touchpoints.
