Very

Over three years, I shaped Very’s voice from end to end across digital campaigns and e-commerce descriptions. One of the UK’s largest retailers, I worked across the Sportswear category to write creative, short form copy that generates clicks.

Selected Projects

Full campaign story for Nike following a UK dance troop, with the goal being to show the benefits of getting active and nurturing kids' growth through movement. I kept it fun and infused the tone of voice with lots of bounce and energy.

Nike - Find Their Inner Fierce

The North Face - On/Off Mountain

Campaign to highlight performance and lifestyle ranges of TNF. On mountain, off mountain.

Nike - heritage/Move to zero

Everyone knows the brand with the Swoosh - but do they know where Nike all began? Aimed to enhance the customer journey throughout the Very website, this piece sat in the Nike hub and tells the story of how the brand began, and their Move to Zero initiative.